Tools and support for coverage, care and calm.
Trichotillomania, alopecia, hormonal, stress related hair loss - we see you.
You are not an afterthought.
Crowdfunding campaign launching in 2026.
meaningful doses,
no shame,
built by someone
made for
For many of us, our hair is tied to our identity, our self-esteem, and the way we show up in the world.
This isn’t about vanity. It’s the weight of the mirror before a first date, the invitations declined, the photos avoided, the memories missed.
And even though millions are navigating this, the secrecy makes it feel like we’re carrying it entirely alone.
We’re here to change that.
We want secrecy and shame to be a thing of the past, so we can focus on the support you deserve.
NAC capsule for those with trichotillomania and BFRBs, with added hair health ingredients .
find out more
Daily drink formula for hair health and nervous system function.
find out moreThe next tools in the system, in development now.
We’re not a beauty brand that noticed hair loss. We’re people with hair loss who decided to build something better.
That means formulas built around behavioural and cognitive needs, rather than quick fix growth solutions. Ingredients chosen for long-term health, and products that fit into the reality of living with hair loss every day.
No miracle claims. Just honest tools that help, built from lived experience.
Product updates, behind the scenes progress, and first access. No inbox clutter, we swear
A pressed powder that blends patches, sparse areas or greys naturally so you can step back into the world with your head held high.
Buy the case once, order refills as needed or via subscription.
No more flimsy sponges, an ergonomic shape that stands the test of time
Less waste, lower costs, longer lasting. Good for you, and the planet.
Formulated to soothe and cover without drying or clogging
Patch kit is designed to be long wearing and gentle, in a range of natural shades. Show up as yourself.
Join the waitlist
Formulated specifically for people with trichotillomania and BFRBs, with added ingredients to support normal hair health.
For the behaviour
NAC 600mg • Alpha Lipoic Acid • Vitamin B6 (P-5-P)
NAC is the most clinically studied supplement for body-focused repetitive behaviours. We’ve added Alpha Lipoic Acid and active B6 - cofactors that support how your body processes NAC.
For the hair
Biotin • Zinc • Selenium
We didn’t forget the hair. Every capsule includes Biotin, Zinc and Selenium. While you’re focusing on the behavior, your hair has the structural support it needs.
Hair loss and stress go hand in hand - and it’s not always clear what came first. Rooted is a targeted blend of ingredients which support hair health and nervous system function, with a smooth berry flavour for daily use.
Meaningful doses. No fillers. No trends.
Simply mix one sachet into water daily, and let us take care of the rest.
Learn more about the science
Rose McSkimming – Founder, Heads Up
I’ve lived with trichotillomania for over 30 years. There isn’t a part of my life hair loss didn’t touch, or a single product that fixed it.
I built Heads Up because I realised no one else was going to solve this for me.
I wanted products that felt like they were designed for me, that acknowledged hair loss for women and the everyday impact this has. That made me feel seen, that gave me hope for the future.
Hair loss is deeply personal, and shows up in many ways. Heads Up isn’t a magic button that fixes everything (yet), but it’s built by someone who really understands, and I believe that matters.
“I need your help to get Heads Up into the hands of people who’ve been waiting for it.”
We’re crowdfunding later this year to bring the first toolkit designed for trichotillomania, alopecia, and hair loss to life.
The best way to support Heads Up right now is simple - join the mailing list. You'll get early access to the crowdfunder, founder pricing, and the chance to be part of building it from the ground up.
Be part of the story. This is just the beginning.
